If you build it, he will come.
In the 1989 movie “Field of Dreams”, a voice compels Ray Kinsella (played by Kevin Costner) to build a baseball diamond in the middle of his Iowa cornfield. Despite all the doubters and the threat of his financial collapse, Ray’s persistence is rewarded when spirits from baseball’s past start showing up to play ball.
2468 Appreciate evolved in similar fashion.
I worked for 3 small colleges over 33 years, the last 17 as vice president for advancement. I’m linked to $350 million in gift support at those schools. Students benefited. Campus facilities improved. The colleges got better and stronger.
But there’s been a voice. I tuned into it during a research project in 2011, when it surfaced over and over again in conversations with colleagues across the U.S. That voice is louder now than its ever been:
The only time I hear from you is when you want money.
It’s the voice of our alumni. Their volume continues to increase. We need to hear it. Which means it’s time to dig up the cornfield. Then…alumni will come.